Content marketing presents the core strategies content marketers use to acquire and retain customers. Students will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build a professional brand and authority through content marketing, by amplifying the brand's reach, trust, reputation, and credibility. By the end of the course, students will be fully prepared to present their complete strategy to brand stakeholders.
- Teacher: Snyder, Sheila
